6 Tips for Writing Compelling Property Listings

by Heather Jones
6 Tips for Writing Compelling Property Listings

As a landlord, writing a compelling property listing is a critical part of attracting new tenants. 

According to the National Association of Realtors, online listings are the first-place prospective buyers and renters look when searching for a new home. 

A property listing is a potential tenant’s first impression of your property, and first impressions are always important. Here are six tips for writing a compelling property listing to make an unforgettable first impression.

Tip 1: Identify Features to Highlight

Start by figuring out which features of your property stand out. List them on a sheet of paper. Write down anything that sets the property apart from other similar units. It could be basic features like price and location or more niche features like a pool, garage, and landscaping services. Delaware gun stores recommend emphasizing security features, such as home security systems, fences, upgraded door locks and built-in safes. 

This list will act as your guide as you write the property listing. Landlords need to stand out from the competition, and this list will help you do that.

Tip 2: Tell a Story

It’s essential to describe your property accurately. It’s also important to do so in a way that maintains the reader’s interest. Write as if you’re giving people a tour of the property. Don’t just list features and add on adjectives. 

The key is to create a listing that captures peoples’ attention while providing realistic expectations. If you’re upfront about some of the property’s drawbacks but deliver the news in a positive way, potential renters are more likely to accept those flaws. 

For example, if a bedroom is small but still has access to a private bathroom, you could say something like, “Although the bedroom isn’t large, it provides access to a private bathroom.”

Tip 3: Use Adjectives Carefully

Adjectives are the descriptive words that help paint the picture of what your property has to offer. Using too many meaningless adjectives will distract potential renters from what you’re trying to say. 

You should focus on using adjectives that add something meaningful to the description. For instance, “The property has a spacious fenced-in yard” is much better than “The property has an amazing yard.” 

Be wary of using words like “amazing” and “beautiful.” These make the listing feel tacky and won’t mean much to potential renters. If you overuse these kinds of vague, meaningless adjectives, potential tenants may think your property doesn’t have much to offer.

If you’re concerned that removing adjectives will make your listing dull, check out our tips for adding personality to your property listing.

Tip 4: Include High-Quality Pictures

A picture is worth a thousand words. Imagery pulls people in and gives them a clearer idea of your property’s appearance, and that’s what makes appealing photos the key to creating a great listing.

You don’t have to be a professional photographer to take good pictures. Today, most smartphones will work just fine. Take your time, make sure the lighting is right, and reference other photos you like if you need more help. It’s best to stage your rental for photos the same as you would for a showing. 

Tip 5: Remove Unnecessary Information

You don’t need to write a novel about your property. Potential renters can learn the minor details about the property during a tour. If you make your listing description too detailed, potential tenants will be overwhelmed and look elsewhere.

Be careful not to repeat information that can easily be found elsewhere in the listing. This includes information like the number of bedrooms, bathrooms, and levels. If your contact information is already included in the listing, don’t repeat it in the listing description, either.

Tip 6: Pay Attention to Grammar and Punctuation

You don’t need to pay professional editors to proofread your listing or have a Ph.D. in English. 

However, your listing should be clear and readable. It needs to make sense. Poor grammar and misplaced punctuation could confuse a potential renter.

Use punctuation to avoid long, run-on sentences. Make sure to re-read your listing multiple times for clarity. 

Also, avoid overusing exclamation points. An abundance of exclamation points may seem like a great way to add excitement, but too many of them will lessen the impact. Nothing is exciting if everything is exciting! 

Finally, write in complete sentences. Potential renters appreciate listings that are easy to read. If you need a little help, download Grammarly or send the listing to a friend with a strong writing background for proofreading. 

Conclusion

The quality of your listing can be the difference between a quick decision and a month-long vacancy. 

These six tips should help you make a great first impression and appeal to potential renters. Now that’s cause for an exclamation point!

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